HOW TO ATTRACT MORE LOCAL BUSINESS

WITH STRATEGIC BRANDING, WEBSITES & MARKETING

If you’re a growing business in a regional area (like my home-town of Shepparton), you’ve probably asked yourself this:

“HOW DO I ACTUALLY STAND OUT AND GET NOTICED BY THE RIGHT LOCAL CUSTOMERS WITHOUT WASTING TIME OR BUDGET?”

The answer lies in a cohesive, strategic approach to your branding, website design and marketing — built for your ideal audience and optimised for your local market.

And in a growing regional city like Shepparton, a strong online presence is no longer optional it’s your edge.

HERE'S YOUR COMPLETE GUIDE TO ATTRACTING MORE ALIGNED LOCAL CLIENTS THROUGH INTENTIONAL DESIGN, CONTENT AND VISIBILITY STRATEGIES.

1. BUILD A BRAND THAT CONNECTS (AND CONVERTS)

Your brand is the heart of your business — it’s how people feel when they experience you online or in person.

Strong branding helps customers know:

• Who you are

• What you do

• Whether they can trust you

HERE'S SOME PRACTICAL STEPS YOU CAN TAKE:

✷ Refresh your logo

Your logo is often the first visual people see. Make sure it:

• Still reflects your current offers

• Scales well across signage, social media, uniforms, and packaging

• Looks polished, clean and industry-relevant

Looking for professional logo design in Shepparton? A local graphic designer will understand your audience and area better than someone outside the region.

✷ Clarify your brand identity

Create or refine:

• A colour palette (no more random pinks and blues!)

• Font pairings that look great on both web and print

• A tone of voice that reflects how you want to be perceived (friendly? bold? calm? luxe?)

✷ Use brand guidelines

A simple one-page brand guide ensures consistency across your:

• Website

• Social media

• Email signatures

• Signage & stationery

THE RESULT? More recognition, more trust and less confusion for your customers.

2. CREATE A WEBISTE THAT WORKS HARD FOR YOU

Your website is your 24/7 salesperson. It should be:

• Easy to navigate

• Beautifully designed

• Clear about what you do and who you serve

And it needs to work just as well on a mobile screen as it does on desktop.

HERE'S SOME PRACTICAL STEPS YOU CAN TAKE:

✷ Choose the right platform

For most service-based businesses in Shepparton, easy to use platforms like Wix or Shopify (for eCommerce) work well. You can easily update the site yourself. The key is to avoid cookie-cutter templates and go for customisation where it matters.

✷ Optimise your homepage

Make sure it includes:

• A strong headline that says exactly what you do

• A brief about section (show your face if possible!)

• Links to your core services

• A clear call-to-action (book, buy, call, etc.)

• Local SEO keywords like “Website Designer Shepparton” or “Graphic Designer Shepparton”

  
  

✷ Add local credibility

Include testimonials from Shepparton (or your region's) customers, photos of your work in local settings (even recognisable spots like the Goulburn River or Maude Street Mall) and your physical location if relevant.

✷ Prioritise mobile and speed

If your site is slow to load or confusing to use on a phone, Google will push you down the search results and people will click away fast.

Need a custom site? A Website Developer in Shepparton (AKA me!) can help build something that reflects your brand, appeals to locals and converts visitors into paying customers.

3. MARKET TO THE RIGHT PEOPLE – IN THE RIGHT PLACES

Marketing doesn’t need to be complicated. It just needs to be strategic.

The key is to show up consistently where your dream clients already hang out both online and offline.

HERE'S SOME PRACTICAL STEPS YOU CAN TAKE:

✷ Set up your Google Business Profile

This is crucial for local discovery.

For example someone types “Logo Design Shepparton” or “Websites Shepparton,” I want to be the one to show up with style. Add fresh photos, ask for reviews from local clients and post regular updates about your services, events or promotions.

✷  Start simple SEO

You don’t need to hire a big agency to start. Just:

• Add local keywords to your website (home, about, services, footer)

• Include Shepparton (or your town name) in your meta titles + descriptions

• Add internal links between your blog, services and contact page

• Create location-specific content (like this blog post!)

  
  

✷ Use email to nurture locals

Your local clients are more likely to buy when they know you.

Send monthly newsletters with:

• Behind-the-scenes updates

• Tips related to your service or industry

• Local collaborations or events you’re involved in

✷ Don’t forget offline marketing

• Partner with other local businesses for cross-promotion

• Use branded signage and uniforms that reflect your design aesthetic

• Join local Facebook groups or attend networking events

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FREEBIE: THE LOCAL BUSINESS BRAND CHECKLIST

Not sure where to start? This simple checklist will help you quickly audit your current online presence and identify gaps that may be costing you local clients.

Download includes:

✷ Branding must-haves checklist

✷ Website must-haves checklist

✷ Local marketing action list

👉 Download your free Local Brand Checklist

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You’ve built something amazing and now it’s time more people in Shepparton (or your local area) knew about it.

With strong design, a streamlined website and smart local marketing, you can attract your dream clients and finally feel proud of how your business shows up online.

Need support to get it done?

I’m a Shepparton-based Graphic Designer and Website Developer who specialises in helping business owners build aligned, strategic online presences that attract the right people.

Book a free 15-minute discovery chat and let’s talk about how we can elevate your brand locally.